There have been presentations that could be classified as motion graphics as early as the 1800s. Since there is no universally accepted definition of motion graphics, the official beginning of the art form is disputed. History of the term Motion graphic clip about alebrijes created by the Museo de Arte Popular in Mexico City. While any form of experimental or abstract animation can be called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects to video, film, TV, and interactive applications. The term distinguishes static graphics from those with a transforming appearance over time, without over-specifying the form. thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book). Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology (e.g. Motion graphics (sometimes mograph) are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. JSTOR ( May 2013) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. It will demonstrate rather than explain how your product or service works, its features as well as what benefits your customers can gain by using it.This article needs additional citations for verification. This is exactly where a live action video comes in. If you have a complex product or service, then it is difficult to explain it in simple terms. The more natural and simple your customer’s review on positive experience in cooperation with your company is, the more credible it will be. Such animated short film creates eye-catching in-app or website content thus earning viewers’ loyalty and trust.Ī testimonial video helps you build trustful relationships with your customers before deciding why to purchase your product. The point is that it drives an entirely different volume for viewers.Īn explainer video, in turn, is the best choice if you want to reveal the insights on your product or services simply and engagingly from one perspective. An educational video is longer than a promo. Each animated video contains a complete step-by-step guide. With educational videos, your brand shows customers how to solve their problems either with your product or other tools. You need to strictly follow the length requirements to attract the viewers immediately to showcase your app or web platform strengths and benefits. As forecasted, videos are expected to reach 82% of internet traffic by 2021.Īnimated storytelling gives you an opportunity to tell people about your brand vision highlighting the most vital factors, points, ideas.Ī promotional video, if it is done thoughtfully and attention-grabbing, compares favorably to typical business ads. People spend approximately 2.6x more time browsing pages with videos than without. It helps your brand stand out among competitors as well as set cool trends.Animated content drives 300% more traffic generating more leads. It increases sales via a better return on investment (ROI).A website is 53 times more likely to be shown on Google’s first page if it includes motion. It allows an app or a web-based platform to come up high in Google search.Real-time feedback as a great communication channel allows figuring out ideas of what should be improved and updated in your app, product or services. 85% of consumers are eager to see more branded video. It drives people to comment and discuss content.Facebook videos, in turn, have approximately 8 billion views daily. People share social video 1200% more than simple text and static pictures combined. It makes brand content shareable across social networks.People retain 95% of a message when they watch it in a video in comparison with 10% when reading it in a text. Viewers easily comprehend complex pictures, ideas, and stats if they are presented in simple terms and engaging way. With great animation design, you need far less time, money, and efforts to create eye-catching motion pictures. Videos can be used on any platforms at your fingertips-promo items, online ads, tutorials, titles trailers, news teasers, web, and mobile devices, business presentations, or any other creative ideas. Motion Graphics Trends to Look Out For Benefits of Applying Animation DesignĪpplying animation design helps you raise brand awareness, increase people curiosity in what you’re doing and why, cause the urge to buy apps, products, or services, prompt to take actions.
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